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Review #1: Finally! A Winning Formula for Making Money on the Web!
Review #2: If You Want The Money, Go Get It!
Review #3: At Last! Automation Demystified!
Review #4: Delivering the Promise of Online Marketing

Review #1: Finally! A Winning Formula for Making Money on the Web!

Finally! A Winning Formula for Making Money on the Web!

Review of: The Amazing Formula

Reviewed by Robert G. Gardner, Ph.D

Sure, you should know better, but how many times have you been a victim of the “too good to be true” syndrome? I know I’m not the Lone Ranger when I’m on the receiving end of those “Secrets of Getting Rich on the Internet!” e-mails that line up in my inbox. They show up almost every day, with screaming subject lines that are rich with promise: “Absolutely Guaranteed!” “Surefire Success with Internet Marketing!” “Easy Money through Web Selling!” And on and on.

Sometimes I blow these messages away instantly, without even thinking about it. Other times my curiosity (or boredom) gets the better of me and I open the file, follow the links, and spend a few minutes reading the hype. Then I go away disappointed. Lots of sizzle, but I’ll have to pay a lot more if I want to taste the steak. If it’s there at all! I’ve quickly reached the point where I don’t know who to trust or what to believe. “If it looks too good to be true,” we’re told over and over again, “it probably is.” Sound familiar?

But, if you’re like me, you’re more than half serious about making money on the Internet. You may have little more than a web page and a desire to earn more with your computer. Yet, up to now there’s been no real plan, no method to the madness. So you keep on searching for “secrets” you can use—a little bit from this “guru” and a little bit from that one. All the while, you’re wishing for that no-nonsense, soup-to-nuts system that really works. One that’s built from successful experience and that covers all the bases. No illusions, no bottled smoke, no “magic bullets”.

Call off the hounds! The search is over.

I just discovered Marlon Sanders’ The Amazing Formula that Sells Products Like Crazy. This carefully constructed, gem-packed e-book is the first common sense, how-to system on web-based product marketing I’ve seen yet. And believe me, with all those spam e-mails coming across my desktop, I’ve become an expert on what doesn’t get it done for me!

First off, Marlon makes no assumptions about his reader’s online sales know-how. And he offers no guarantee that his system will make anybody millions from selling products on the web. What he does produce is good, solid guidance (and there’s plenty of it) on cutting through all the crap and getting down to business on the Internet. It’s a “roll up your sleeves and do it” system that’s worked for others in the same boat I’m in. If I follow the formula, I’ll increase my odds for success. With a money-back guarantee. That’s all anybody could ask for!

Just like a friend talking to you from across the dining room table, Marlon speaks with passion and conviction about a subject he obviously knows a lot about. And he shatters every myth the so-called “experts” have led me to believe about selling products on the Internet. Here’s the biggest myth: Web marketing has to be complicated. “It’s not rocket science,” Marlon tells us at the outset. “Then again,” he adds, “rocket science isn’t what makes you money.”

No deep diving is required to get these pearls. Every step in Marlon’s truly “amazing” formula is “powerful in its simplicity.” Here we have a ready-made cookbook for making money online, covering every aspect of web-site marketing. The whole lifecycle of the marketing process is completely and clearly described for you, including how to: understand the important Internet money equation for implementing the formula, obtain hot product ownership, write the killer sales letter, get and build a list, generate leads, create repeat business, and increase your sales ratio.

It’s all there, in easy to digest sections that flow so smoothly you actually want to read on—and get to the next step. Marlon’s system is packed with real-life examples, quick-hit lists of reminders and action items, and links to web sites for more information on a topic he’s discussing. Need information on franchise laws? The book gives you the URL to click to and get the data immediately. The amazing formula’s got it covered. How about a mailings program? A web site is served right up.

Bottom line: The Amazing Formula that Sells Products Like Crazy really works. It promises an “amazing” formula for success and then delivers it to you in a way that will excite anyone looking to taste that steak behind the sizzle. This is a must-read for e-business entrepreneurs interested in learning from a pro at web-site marketing.

--Robert G. Gardner, Ph.D

Dr. Gardner writes professionally and, as such, was compensated for preparing this review.

Review #2: If You Want The Money, Go Get It!

If You Want The Money, Go Get It! Product Review of: Gimme My Money Now! Review by Robert G. Gardner, Ph.D I’m sure no one ever accused Marlon Sanders of being subtle. But then again, subtle “don’t feed the bulldog!” Gimme My Money Now! is the perfect title for this e-book. The words underscore the urgency of the information contained in Marlon’s quick-hit, 10-step winning formula for selling products through an automated web site. And they light a fire under your butt to act on this information. Now! Action, Marlon reminds us, is what makes money. Building on the success of his Amazing Formula arsenal of simple, yet powerful secrets for selling on the Internet, Marlon covers even more ground with this tightly constructed plan for selling products on the web. He wastes no time getting started. You’re told to come up with at least 12 product ideas that people want. (You learn not to ask “Why?” when Marlon tells you to do something. You just do it, because you know it’s GOAL directed. It will produce RESULTS.) Then, using his quick and easy method, he shows you how to survey, or test, these ideas until you come up with the one “killer” product that you will advertise, sell, and deliver through your web site. And he even tells you everything you need to know to register your own unique domain name and set up the site! This is solid money-making advice from start to finish. And it just gets better. The information on conducting web-based product surveys alone is worth your time and money. In clear, easy-to-follow instructions, complete with illustrations, Marlon explains that the only way you’re going to be successful in online marketing is to let people tell you what they want to buy. And then you sell it to them through your one-page web site! You then get a first-class tutorial in the finer points of web-based surveys. Plus, he hands you the tools, resources, examples, and templates to put your project in gear. This plug-and-play advice is beautiful in its simplicity, yet very thorough in its content. Again, the title of this e-book is a real clue to its theme and message. Every step in the plan is an action that’s designed to produce clear, measurable results. And, like every other value-packed component in Marlon’s Amazing Formula, this strategy for web-site marketing boils down to a science that provides tips for repeatable success. Marketers at all levels of experience and expertise can benefit from his real-world wisdom. Read this e-book if you’re at all serious about putting an Internet sales plan in motion. For that matter, read it if you’re only looking to rev-up the revenue potential of your current web site. Or if you want to fine-tune a digital product that you know should be making you more money. It’s time well spent, indeed. So, if you’re looking for a better, smarter way to get your (web sales) money now, try this amazing game plan. Your customers will be more likely to give you their money after you’ve converted Marlon’s formula into action. --Robert G. Gardner, Ph.D Dr. Gardner writes professionally and, as such, was compensated for preparing this review.

Review#3: At Last! Automation Demystified!

At Last! Automation Demystified! Product Review of: Automate Your Web Business Like many other would-be web entrepreneurs, I get overwhelmed and more than a little intimidated by the “e-Commerce” mumbo jumbo that’s swirling around me. Up to now, I’ve been led to believe that to compete successfully with the big sellers out there making ridiculously high profits on the web, I need a sophisticated (and very complicated) web hosting machine. And oh, by the way, this must-have “system” can only be pieced together and maintained by high-priced experts. I’m in over my head. It’s an expensive, time-consuming process that requires more know-how than I could ever get on my own. Right? Wrong! From Marlon Sanders, creator of the Amazing Formula for making money on the web, comes the ultimate, practical guide to automating a web business. Poof! My fear and “ignorance” of the technology is no longer an excuse for not getting my selling machine in gear. Here, for the first time, is an end-to-end tutorial of active marketing techniques—an easy and painless walkthrough of the all the steps you need to know to automate your web business. Get ready to sell! When you free up your time through web automation you’ll be able to focus on what’s really important--marketing your product. After all, Marlon reminds us, it’s marketing, not automation, the impacts business and profits. It’s how you use the technology that matters. This ground-breaking product will show you the automation techniques you must do to succeed. Plus, it offers hints and strategies that are worth trying, and it spells out the ones you should absolutely avoid at all cost. In the fast-moving chapters of this definitive how-to, we enter the world of “real-time processing” and “digital delivery” in terms we can understand and act on. We get a full-blown explanation of must-have information, such as how to set up a merchant account, the ABCs of creating order pages and establishing price points, and how to create an instant cash system and a can’t-miss referral generation machine. Marlon layers technique upon technique—showing you what to do and when. He reveals the finer points of automating your upselling; your e-mail, mail lists, and database; your accounting system and your important computer procedures; and your problem follow-up system. Marlon even shows you how to automate the personalization process itself! When you’re finished putting these tips to work, you’ll have a well-oiled web machine that almost works on auto-pilot! You’ve saved tons of time and you’re free to focus on your profits! It’s awesome—and it’s all within your reach. Marlon’s ultimate automation system puts the full array of web tools and technology at your fingertips. And his phenomenal use of screen captures, dynamic real-time links, and first-hand resource recommendations gets you right inside his own personal, automated marketing machine! This is what Marlon actually uses in his business. He shows you how he does it, why he does it, and the results you can expect when you do it. Not only that, he’ll tell you if he’s found a better way to do what he’s been doing. All of his secrets are revealed. Nothing’s left to chance. True to form, Marlon’s delivered some exciting, eye-opening stuff in this e-book. His ultimate automation machine is a jam-packed toolbox of programs and advice to help you get the biggest bang for your web development buck—whether you’re a newbie or an advanced marketer. By the time I got to the last chapter of Marlon’s formula, I couldn’t wait to get my hands on the web automation technology that had scared me off before. --Robert G. Gardner, Ph.D Dr. Gardner writes professionally and, as such, was compensated for preparing this review.

Review #4: Delivering the Promise of Online Marketing

Delivering the Promise of Online Marketing Product Review of the: Associate Program Marketing Handbook You’re online. So what? Just because you’re out there prospecting for customers with a product you think is terrific, don’t expect customers to come beating a path to your cyber door. Unless you’re sweating the details, constantly focusing on how you’re going to improve your chances of success through smarter web selling techniques, you’re no better off than anyone else. And you know this kind of hit-or-miss approach just won’t cut it. The reality is that you need all the help you can get—all the leverage you can find to bring traffic to your site and convert that traffic to dollars. It’s work. Hard work. Web marketing master Marlon Sanders knows this, probably better than anybody else in the business. And for years he’s been doing the legwork, blazing a trail for a growing number of believers—people like me-who’ve seen his experience, expertise, and horse sense find its way into one must-have e-book after another. No matter how many how-to tactics and hints on web selling you’ve heard about, you haven’t gotten serious about building your “customer intelligence system” until you’ve learned from Marlon. He’s the guy who’s carved a name for himself through discovering and delivering the formulas, the step-by-steps, and the real-world tricks of the online marketing trade. You’re online. Where do you want to go? How do you get there? What do you need? Well, the King of the Click-Throughs, has delivered again. The Associate Program Marketing Handbook is an up-to-date toolbox crammed with 25 closely linked techniques for building and promoting your associate programs. It’s about drawing your customers to your site with the right “bait.” It’s about getting the most from free or low-cost services, advertising, and classified ads. Getting the word out about your product through reports and e-books, and maximizing your money machine through search engines, piggybacking on media events, and cashing in with techniques like the Swish Banner method. When all is said and done, it’s about converting click-throughs to cash. You study what works, you fine-tune, and you adjust. Even with the powerful tools and the winning edge you’ll get from Marlon’s solid guidance, he’s the first to remind you that basic trial and tweaking is the name of the marketing game. And that advice is worth something in itself! Finding and keeping customers can be as simple as streamlining your site design for usability, perking up your online content (after all, your text is king), or re-evaluating your opt-in campaign. For all the invaluable strategic information covered in his quick-reference on the fine art of online reselling, Marlon’s bottom-line message is clear and no-nonsense: Online reselling is still down-to- earth marketing, and the fundamentals apply. Figure out what you do best, who else does it, and why your target customers should care. In other words, position your product and educate your customers. Yes, you’re online. And if you could turn to a proven voice of wisdom to improve your odds of making more money, why wouldn’t you? --Robert G. Gardner, Ph.D. Dr. Gardner writes professionally and, as such, was compensated for preparing this review.